Invest without the doubt.
A portfolio built to a halal standard we publish in full, so you never have to wonder what is inside it. Answer a few questions and see yours in about five minutes.
Held by trusted custodians, built by Pure Path.
Independent, regulated custodians hold your assets and execute trades - Pure Path designs the portfolio and decides what belongs in it.
No experience neededStart in about five minutes
How we get from 9,500 companies to your 20.
Every company runs through the same five checks, in the same order.
- Industry ScreeningConditions Not MetConditions Met
- Excess Cash ScreeningConditions Not MetConditions Met
- Receivables ScreeningConditions Not MetConditions Met
- Debt Interest ScreeningConditions Not MetConditions Met
- Holistic ReviewConditions Not MetConditions Met
(15 to 35 Stocks)
- Industry ScreeningConditions Met
- Excess Cash ScreeningConditions Met
- Receivables ScreeningConditions Met
- Debt Interest ScreeningConditions Met
- Holistic ReviewConditions Met
(15 to 35 Stocks)
Hallmarks of our model
Systematic process
The same rules, applied the same way, to every company.
Proprietary metrics
The same rules, applied the same way, to every company.
Three kinds of research
Fundamental, technical and quantitative: the business, its share price, and the numbers behind both.
Scheduled rebalancing
Your portfolio is checked and adjusted on a regular schedule.
Industries we leave out:
- Alcohol
- Gambling
- Tobacco
- Marijuana
- Excess Debt
- Weapons
- Torture/Illegal Food
- Adult Entertainment
- Human Cloning
- Interest-based Finance
Judged on where the money actually comes from. A large company does not get a pass because the excluded part is small.
Where the standard comes from
We take the common ground between established Islamic advisory boards: Dow Jones Islamic Markets, Al-Tawfeek, and S&P Shari'ah Indices. We also check the books, and a company carrying too much debt does not get in. This keeps the screen disciplined, consistent, and credible.
See how the screen works →So does what's open to you.
Start with the portfolio that fits you - as your balance grows, your management automatically upgrades from stock models to fully managed advisory.
Move the slider to see what you'd get
$10,000
We choose. You own.
You answer a few plain questions. We pick the PurePath model that fits and buy its stocks directly in your own account.
$100,000
More companies, more control
There's room to run the model properly - you hold more of the companies that pass the screen, controlled holding by holding.
$500,000+
A real person runs it for you
An adviser builds a plan around your money and looks after it. You can talk to them directly.
Three steps. About five minutes.
When might you need this money?Answer a few questions:
What you are saving for, and how you feel about risk. Plain questions, no jargon.
Shariah ScreenedSee your portfolio:
We suggest the horizon model that suits your investment style
I authorize Betterment to verify this account and initiate transfers for funding purposes, in accordance with the terms.
Open and fund:
Betterment holds your account, while we manage strategy without touching your funds.
When might you need this money?Answer a few questions:
What you are saving for, and how you feel about risk. Plain questions, no jargon.
Shariah ScreenedSee your portfolio:
We suggest the horizon model that suits your investment style
I authorize Betterment to verify this account and initiate transfers for funding purposes, in accordance with the terms.
Open and fund:
Betterment holds your account, while we manage strategy without touching your funds.
Five Horizon portfolios. We find your fit.
From steady to ambitious. All held to the same halal standard.
Protecting what you have comes first, with income along the way for long-term financial stability.
Regular income, with steady growth alongside it, for a more balanced financial future.
Real growth, with meaningful protection when markets fall, for greater long-term confidence.
Long-term growth, if you are comfortable with the ups and downs along the investment journey.
The most growth potential, and the biggest swings, for higher long-term returns.
Your path scales with every step forward.
Above certain balances, Pure Path stops managing you like everyone else. Fewer portfolios per model - and eventually, one advisor who answers only to you.
Investing $100,000 or more
Our proprietary stock models.
Hand-built portfolios of individual stocks, screened to the same standard and run by the team. This is the work we are proudest of, with discipline through every market cycle.
PurePath Growth
Our highest-conviction stocks, built for maximum long-term growth.
PurePath Growth & Income
Durable dividend payers, growth with income along the way.
PurePath Tech
Innovation-led growth with limits on any single stock.
PurePath Growth
Our highest-conviction stocks, built for maximum long-term growth.
PurePath Growth & Income
Durable dividend payers, growth with income along the way.
PurePath Tech
Innovation-led growth with limits on any single stock.
Investing $500,000 or more
Managed advisory, one on one
A dedicated advisor designs and manages the whole relationship with you, across every model we run. You finish by booking a call with them.
Your advisor
One relationship, direct
See what steady investing can add up to.
Move the sliders to see how an amount, a monthly habit, and time work together. You choose the growth rate, so you can try an optimistic year and a hard one.
These are long-run averages, not forecasts; stocks include dividends, property excludes rent/leverage, and gold yields nothing.
Disclaimer: These are assumptions, not forecasts. Returns vary, risks differ, and fees, taxes, inflation, rent, leverage, and losses may apply materially.
Under these assumptions, the difference between ending in stocks and ending in the other two - the cost of the slower lane over your time horizon.
A rule of thumb: 72 ÷ your growth rate is roughly how many years the money takes to double.
Work out your zakat and purification.
Two calculators you can use whether or not you invest with us.
Zakat
on wealth held for a full yearNisab is about $1,171 (595 g of silver at the September 29, 2026 price). Above it, zakat is due.
Your net assets are above the nisab threshold, so zakat is due at 2.5%.
The part most managers leave out.
Even a carefully screened portfolio picks up a little income that would not pass on its own, usually interest on the cash in your account. That money is not yours to keep. We work out the amount and give you the figure, so you can give it away yourself.
Purification
give away the impermissible share of gainsWe publish a purification rate for our own holdings each year. Slide to model your own.
Estimates only, not a fatwa. Zakat rules vary by school and by asset type - the nisab here is 595 g of silver at a recent price, and it moves with the market. Some scholars use gold, which sets it far higher. The figure shown is illustrative. Check your own holdings with a qualified scholar before you give.
Our experience
You’re not just investing in a model - you’re partnering with the team behind it.
Fazal Dasankop, MBA
Director of Halal Investment
Brett Witkowski, CFP®
Director of Ethical Investment
Omar Rahman
Director of Operations
Together, our advisors bring years of experience across:
Public markets and portfolio construction
Risk management and long‑term wealth planning
Building strategies that balance returns with clear ethical guidelines
Answers, plainly.
Still have a question?
Contact usFormal certification and a supervisory board are in progress. Until then, the screen follows published standards from Dow Jones Islamic Markets, Al-Tawfeek and S&P Shari'ah Indices.
Every quarter against the rules, and we rebalance once a year. Anything that stops qualifying is sold.
Yes. A zakat calculator lives on this page, and the annual purification figure is published for your portfolio.
An independent, regulated custodian - Fidelity, Charles Schwab, Raymond James or Betterment. Pure Path never holds it.
No. Anyone who wants a screened, transparent portfolio can invest.
The account is always yours.
Your money is in your account, accessible anytime. We never hold it. Our team has over 65 years of experience, and we share our criteria openly.
About five minutesNo obligation